The Science Behind Catchy Words and Why They Stick

Words occasionally escape notice yet some words attach fast where a single phrase repeat echoes through days and a trademark slogan and an endearing name and a verse from a song and two words which sound especially pleasing when spoken aloud all stick in memory. Words go intentionally catchy because they are structured after predictable patterns that enable the brain to easily recognize them and enjoy repeating them and find them hard to dismiss from memory.